Friday, January 31, 2020
Comparative analysis of political participation Essay Example for Free
Comparative analysis of political participation Essay The change in political participation is currently a hotly discussed topic. Low turnouts in the 2001 and 2005 UK general elections, along with falling membership of political parties have led political organisations to discover the reasons for this (BBC, 2006). One method is to use comparative analysis. This ââ¬Å"is about comparing aspects of countriesââ¬â¢ political systemsâ⬠(Dobson, 2005, p.140) to try to understand why a phenomenon occurs in one country or time period but not in another. This essay looks at two factors, which evidence suggests affect political participation: gender and socio-economic standing. It examines whether comparative analysis is a useful tool for studying this topic. It concludes that whilst comparative politics is helpful at identifying participation trends, it is too simplistic to provide practical answers and that further studies are required to reveal useful outcomes. Historically, conventional ways for citizens to participate in politics were by voting in elections and joining a political party. The decline in these activities has led some to believe there is political apathy in Britain. However Helena Kennedy (cited by White, 2006, p.4), chair of the Commission which produced the Power to the People report (2006) denies this, saying that despite ââ¬Å"no longer want[ing] to join a party or get involved in formal politics,â⬠people instead take direct action by raising money for charities, joining protest marches, signing petitions and undertaking volunteering work within their communities. The possibility for differing definitions of key outcomes is a disadvantage for comparative analysis. A study that defines participation in terms such as voting or contacting politicians will conclude that political participation has decreased and supports the political apathy theory, whereas, a study such as the Citizen Audit (2001), using ââ¬Å"unorthodoxâ⬠definitions, such as membership of political organisations (anything from trade unions to community groups) or financially supporting activist organisations, find that participation is still strong. The Citizen Audit ââ¬Å"found that approximately 40 per cent of adults belong to at least one political organisationâ⬠(Smith, 2005, p.83)à and ââ¬Å"there is little evidence of widespread apathyâ⬠(Smith, 2005, p.84). When trying to create policies to increase political participation, these conflicting results are unhelpful. Following a 2002 European Union directive, which required member states to ââ¬Å"promote equality in relation to sexual orientation, age and religion in addition to race, gender and disabilityâ⬠(Squires, 2005, p.119), European governments began to initiate changes to the way women were represented within parliament. Governments did not necessarily choose the same initiatives and comparative analysis is useful to identify quickly the comparative success of each governmentââ¬â¢s initiatives. (See table 1, Appendix). Political systems are hugely complex and as Dobson states; ââ¬Å"Each day most of us find ourselves describing, explaining and predicting something. Comparative politics is no more, then, than carrying out these apparently basic human activities in the context of what we are calling ââ¬Ëpolitical worldsââ¬â¢ â⬠(Dobson, 2005, p.143). Comparing what happens in different countries or different political systems enables the analysis of differences and similarities and thereby, identifying factors that can be applied generally to simplify complex systems. For example Table 1 shows that Nordic countries have significantly higher levels of female participation in comparison to the UK. A policy maker, looking to increase participation by UK women, can then look at why there is such a large disparity between the two countries and whether there is something the UK could learn from Nordic policy. This illustrates another advantage of comparative study; it gives opportunity to expand oneââ¬â¢s knowledge of political worlds. For comparison there must be at least two things to compare which must be evidently different. In political comparison, this is often two different countries and even if one is oneââ¬â¢s own, the other will not be and ââ¬Å"if we assume that knowledge of others is a prerequisite for finding our way around, and managing, a globalizing world, then comparative politics seems to be of increasing practical importanceâ⬠(Dobson, 2005, p.143). Expanding oneââ¬â¢s knowledge is generally auspicious and simplifying complexà information is usually advantageous although over simplification is a risk. Table 2 shows the same information as table 1 but for the elections that were held closest to the time of the aforementioned EU directive. Figure 1 shows the percentage point difference between both elections. Using this information, that same policy maker may feel that focussing on Franceââ¬â¢s policies would be of much greater value than that of the Nordic countries as, in only 10 years, France has almost doubled the amount of women who hold parliamentary seats. Comparing and ranking countries can be useful but, as illustrated here, it is only part of a story and great care must be taken when interpreting comparative data. Oversimplification is a distinct risk of comparative analysis. It is possible to mitigate the risk by undertaking more study, producing more data and a more sophisticated and detailed analysis to guide forecasting or policy change. It is important that one considers this potential issue when working with conclusions drawn from comparative analysis. In 2005 the Electoral Commission produced a research report, Social Exclusion and Political Engagement. Its aim was to explore ââ¬Å"why those experiencing social disadvantage tend to also be the most politically excluded in society.â⬠(Electoral Commission, 2005) Looking at the aim of this report highlights an advantage of using comparative politics but also a disadvantage. The advantage is that it allows testing of hypotheses; in this case, those who experience social disadvantage are more likely to be politically excluded. By comparing different circumstances, one can find out what factors affect the political situation in a country, giving an idea as to what particular social/financial or other conditions might give rise to say, reform or revolution in the future. The possibility to predict outcomes is especially important for politicians; ââ¬Å"the possibility of knowing that under certain social conditions, policy X will produce outcome Yâ⬠(Dobson, 2005, p.144) all ows them to make informed policy decisions. The disadvantage is that in research, subjectivity and objectivity can sometimes be lost. Baxter, (cited by Dobson, 2005, p.146) points out; ââ¬Å"Research is not a wholly objective activity carried out by detached scientists. It is a social activity powerfully affected by the researcherââ¬â¢sà own motivations and values.â⬠In this case, the researcher(s) has(ve) already taken on the axiom that those with social disadvantages are politically excluded. This does not necessarily mean that conclusions drawn by social scientists are useless it just means that it is important that anyone working with these conclusions is aware that they ââ¬Å"might be ââ¬Ëcontaminatedââ¬â¢ by their [comparative scientistsââ¬â¢] own motivations and valuesâ⬠(Dobson, 2005, p.154). The report drew together much information on the subject and found that the ââ¬Ëworking classââ¬â¢ (C2DEs) were 21 percentage points less likely to vote than the ââ¬Ëmiddle classââ¬â¢ (ABC1), 60% to 41%. It also found ââ¬Å"ABC1s twice as likely as C2DEs to take advantage of the opportunity to contact their elected representatives: two-thirds of those who present their views to their councillors or MPs are ABC1sâ⬠¦ Political activism is higher among ABC1s than C2DEs (23% as compared to 7%). Across a range of different activities which could still be defined as ââ¬Ëpoliticalââ¬â¢, there is a correlation with class and incomeâ⬠¦ those in the lowest social class, the poorest in society and the less educated were less likely to be politically active than those who are in a higher social classâ⬠(Electoral Commission, 2005, p.9). This gives a lot of interesting information and seems to make it clear that there is a correlation between social class and political participation but then it could be argued that it does not really say anything useful. It illustrates a difference but it does not give any reason for this difference. It does not give any principles that one could draw from the comparisons to enable one to make wider or more generalised conclusions about what would lessen the gap. Anyone using the data runs the risk of putting their own interpretation on the results, as stated by Lewis (cited in Dobson, 2005, p.157) ââ¬Å"the development of the comparativesââ¬â¢ tools seems to involve the interpretation of political reality rather than its simple and problem-free observationâ⬠. The other difficulty with this is that people interpret things in different ways and one personââ¬â¢s interpretation of these results might not be anotherââ¬â¢s. This runs the risk of further confusion rather tha n clarifying issues. To conclude, Dobson asks; ââ¬Å"Whether, despite their peculiarities, we can buildà theories for comparing political worlds that will enable us to offer general truths about them. Or are we only ever able to tell stories about them ââ¬â stories rich in specific detail but devoid of generalizable truths?â⬠(Dobson, 2005, p.140). Comparative analysis is a key tool in identifying trends in participation. It also allows for the testing of hypothesis and for simplification of complicated data, with the possibility of expanding ones knowledge; all notable advantages. However, the disadvantages of contamination and misinterpretation along with the possibility for over simplification reveal crucial limitations, meaning that comparative analysis offers little in the way of definitive predictions about or practical answers which could influence political participation. References BBC, 2006. Political system faces ââ¬Ëmeltdownââ¬â¢. BBC UK Politics. Available at: http://news.bbc.co.uk/1/hi/uk_politics/4753876.stm [Accessed 3 December, 2014]. Electoral Commission, 2005. Available at: http://www.electoralcommission.org.uk/__data/assets/pdf_file/0007/63835/Social-exclusion-and-political-engagement.pdf [Accessed 4 December, 2014]. Dobson, A., Story telling and theory building: comparing political worlds. In: Lewis, P ed. 2005. Exploring Political Worlds. Milton Keynes, The Open University Smith, M., Taking part in politics. In: Lewis, P ed. 2005. Exploring Political Worlds. Milton Keynes, The Open University Squires, J., Common citizenship and plural identities: the politics of social difference. In: Lewis, P ed. 2005. Exploring Political Worlds. Milton Keynes, The Open University White, I., Power Inquiry, 2006. Power to the People: the report of Power, an Independent Inquiry into Britainââ¬â¢s Democracy. Commons Library Standard Note, Power to the People: the report of Power, an Independent Inquiry into Britainââ¬â¢s Democracy. Commons Library Standard Note. Available at: http://www.parliament.uk/briefing-papers/SN03948/power-to-the-people-the-report-of-power-an-independent-inquiry-into-britains-democracy [Accessed 3 December, 2014]. Whiteley, P.F., Pattie, C. and Seyd, P., Citizen Audit of Great Britain, 2000-2001 [computer file]. Colchester, Essex: UK Data Archive [distributor], March 2005. SN: 5099, http://dx.doi.org/10.5255/UKDA-SN-5099-1
Thursday, January 23, 2020
The Supernatural in Shakespeares Macbeth :: GCSE English Literature Coursework
Use of the Supernatural in Macbethà à Shakespeareââ¬â¢s Macbeth has many supernatural actions. Although all of supernatural do not have exactly same role in the play, the main purposes of supernatural are to attract the attention from audience [manipulation], to foreshadow future events, to show the characteristics of individual, and to connect the idea with theme. In the play, the supernatural occurs: witchesà appearance throughout the story, the strange behavior of Macbeth after the murderer of King Duncan, the situation of nature in Scotland, appearance of Banquoà s ghost and imagination of dagger which was flying in the air. Firstly, the story starts with weird sistersà conversation under strong thunder and lightning. It is very effective way to attract the attention from audience: First Witch says with scary voice, "When shall we three meet again, In thunder, lightning, or in rain ?" (I, i, 1-2) The very first scene is not only attractive, but also there is an important clue for the things to be happened in the future [foreshadowing]. We learn that there is something going to happen with Macbeth à ± Macbeth wins for his life, but he also is going to lose for his life: "There to meet with Macbeth" (I, i, 7) "Fair is foul, and foul is fair." (I, i, 11)The speech of Witches also contains a theme. "When one wins, one must lose" is a possible theme that can be taken from the speech: "When the battle is lost and won" (I, i, 4) The witches continue appearing throughout the story to give us the excitement, hint and theme. à Secondly, Macbeth loses his mind after the killing of King Duncan. Is it attractive ? By considering the situation, it can be said that it is attractive à ± When he reenters into the play after killing of Duncan, he is a completely different man, like a stone. We must be surprised that if Macbeth is standing up with bloody face, bloody swords in his hands and talks something that does not make senses at all: "Why did you bring these daggers from the place ?" (II, ii, 48) It also shows characteristics of Macbeth. Macbeth can easily fall into a confusion that he cannot recognize. à Thirdly, later in the story, Macbeth sees the Ghost of Banquo and the dagger in the air. However, the Ghost and dagger are only visible to Macbeth, and no one else is able to
Wednesday, January 15, 2020
Maquiladora Industry in United States
In this paper I will discuss the history and practices of the Maquiladora industry. I will discuss its background, its problems, the benefits it offers to United States companies, and the impact the NAFTA has and will have on the industry. In addition, I will make a suggestion on a possible strategy the Maquiladoras can adopt in order to address the challenges brought on by the NAFTA, to ensure it remains a strong force in the future. Mexican agricultural workers had been granted temporary work visas allowing them to work in the United Statesâ⬠agricultural industries through a program called the Bracero Program until 1965 when this program was terminated. As a result of this termination, the unemployment rate had exceeded 70% in certain border cities. In May of 1965 the Border Industrialization Program was established as a replacement for the Bracero program. It was later renamed the Maquiladora Program. The program was established by the Mexican government to provide employment for Mexicoâ⬠s rapidly growing population along its border with the United States. This program was utilized to keep Mexicans from entering the United States. The idea was that Mexican workers would be kept on the Mexican side of the border if they were given factory jobs on the Mexican side. The Maquiladora program also wanted to attract foreign manufacturing facilities, technology, and know-how by giving a permanent tax holiday to manufacturing companies that would set up ââ¬Å"twin plantsâ⬠on the Mexican side of the border. In the beginning of the program, all foreign-owned operations had to be located within a 20-kilometer strip along the US-Mexican border. Since 1972 they can be located anywhere in Mexico. In 1996 there were around 2,500 Maquiladoras ââ¬â 35% of them were located in the interior states of Mexico. Last year there were over 3,000 and more and more of these operations are being located outside of the border regions. Each of Mexicoâ⬠s 31 states has at least one Maquiladora. Maquiladoras, also referred to as ââ¬Å"in bondâ⬠or ââ¬Å"twinâ⬠plants, are allowed to temporarily import into Mexico (free of tax) machinery, equipment, replacement parts, raw materials, and just about anything that was used in the assembly or manufacture of semi-finished or finished products. Once assembled or manufactured, the Maquila products must be exported unless special permission is obtained to sell a limited amount of output in the Mexican market. When these products are imported back to the United States, import duties are levied on the foreign value-added only. If Maquila products stay in Mexico, the are subject to applicable Mexican duties. The largest issue surrounding the Maquiladora industry is the exploitation of cheap labor. The working conditions are often unsafe, workers are not compensated adequately for their labor, attempts to unionize are discouraged; and sexual discrimination and harassment are too common. The conditions in and outside the Maquiladoras are terrible. Workers perform tasks such as welding without protective masks, leather gloves, or goggles (in many instances) and industrial accidents and toxic exposures are common. This, along with malnutrition caused by low salaries, produce skin illnesses, cancer, irregularities in menstruation, abortions, tumors, intoxication and birth of undernourished or disabled babies. Of the employees, many are young girls and women ranging from the ages of 14 to 20. They work 6 days a week in 10-hour shifts. The average weekly salary for a Maquiladora worker is US$35 ââ¬â $45 even though the average monthly rent for a house with public services such as running water and electricity is around $200 a month. For the most part, Maquiladoras are unorganized. In those that are organized, state-controlled unions represent the workers. Although some companies are unionized on paper, the unions, for the most part, function to reinforce management policies rather than for the benefit of workers. Then there are what are called ââ¬Å"phantomâ⬠unions. These unions do not fight for the workerâ⬠s rights. The workers do not even know them and have never seen their union leaders. When a conflict arises in a factory, management informs the worker that their unions have accept these or those conditions. Not only are they not protected by existing unions, those that attempt to unionize and are often threatened or bribed by plant managers and the government. In many companies, discrimination against and harassment of the female employees is very common. Female job applicants are required to produce urine samples to be used for pregnancy test, while some have company doctors and nurses examine the applicants or ask confidential information concerning their contraceptive practices. This is done because pregnant women are refused employment. Sexual harassment is often the rule rather than the exception. Rapes occur frequently and few are reported because women fear being fired or blacklisted. Shame and humiliation also keep them quiet. In Mexico, men and women are equal before the law, but the law does not recognize discrimination as a problem to be solved. The Pollution Brought on by the Maquiladoras The increased pollution, accompanied by the dumping of tons of hazardous wastes, poses a serious health threat to the residents of Mexico as well as the resident of the bordering US states. There are several canals that are ââ¬Å"blackâ⬠with chemical wastes that have been measured at levels that greatly exceed permissible standards. One factory was caught dumping drums of paint, solvents, and shellac into a drain. In other areas there are abandoned lead smelters and air full of soot and dust from brick-making ovens and smoldering tire dumps. Main Advantages for the United Statesâ⬠Companies For the United States companies this was a great advantage since Maquiladoras operates at very low costs in places where the currency is weaker than the dollarââ¬âsuch as Mexico. The less a currency is worth, the more relative value the dollar has. Since Mexicoâ⬠s peso is relatively week, companies can trade their dollars for pesos with which they pay workers and expenses. The products they manufacture, however, are sold for dollars, increasing their profits by huge margins whenever the local currency falls. They could enhance competitiveness, reduce their costs, and maintain quality by placing their labor-intensive operations in the less developed Mexico, benefiting from the lower wage rates there. For many US companies, manufacturing in Mexico has become necessary to battle overseas competition. Since many manufacturers are moving to ââ¬Å"just-in-timeâ⬠inventory systems, the quick delivery possible from Mexicoâ⬠s border towns offers a substantial advantage over Asian alternatives. The NAFTAâ⬠s Impact on the Maquiladora Industry Traditionally, Maquiladoras offered foreign businesses several advantages over other forms of direct foreign investment. Since the signing of NAFTA, however, many of these advantages are either being phased-out or granted to all Mexican companies. The most significant advantages of operating as a Maquiladoras include: 100% foreign investment, operation without ownership of assets, tax sheltering of cost centers, and 100% duty-drawback or waivers for temporary imports. Furthermore, the NAFTA attempted to address the labor exploitation and environmental problems associated with the Maquiladora industry. One of the benefits of the Maquiladora program is 100% foreign investment of Mexican operations, which formerly was not allowed. However, Mexicoâ⬠s Foreign Investment Law has changed through the years (most significantly in 1989 and 1994)-full investment is now allowed in most business ventures. Operation Without Ownership of Assets Another advantage that Maquiladoras have is that they can receive production materials and capital goods as loans from their parent and client companies. As a result, most Maquiladoras have little of no inventory of fixed assets, eliminating the need to pay the Mexican asset tax of 2% of all assets. In January 1995, the Mexican IRS reported that Maquiladoras would now have to factor the depreciation of ââ¬Å"loanedâ⬠assets in price-transfer calculations, which is the first step toward phasing-out this advantage by 2001. When Maquiladoras are structured as cost center (providing manufacturing services for a foreign parent) the foreign corporation has traditionally paid the Mexican company for operating costs plus negligible profit. By doing this they avoid Mexicoâ⬠s 34% corporate income tax, 10% mandatory profit sharing, and asset taxes. Now the Mexican IRS is changing the way Maquiladoras must declare assets. Over the next few years, Maquiladoras will be forced to raise their declared profit percentage to a rate that is comparable to that of two unrelated companies performing the same transaction at ââ¬Å"armâ⬠s lengthâ⬠. This is the type of transfer pricing procedure that is implemented by most trading blocks, like the EC. It will soon be effect throughout North America. 100% Duty-Drawback or Waivers for Temporary Imports Maquiladoras have always allowed Mexican companies 100% duty drawback or waivers in imported components that are exported as final goods. Since 1994, this has provided many Maquiladora programs a way to use non-NAFTA materials within products without the need to pay the corresponding duties over those materials when importing or exporting goods to other NAFTA nations. On January 1, 2001, Maquiladoras that manufacture goods for export to NAFTA partner countries will no longer be allowed to take the waiver. The waiver will still be available for goods that are going to non-NAFTA countries. In 1995 the NAFTAâ⬠s of Labor created the National Administrative Office (NAO) as well as the North American Agreement on Labor Cooperation (NAALC). Both were intended to stop labor abuses. The NOA was established to monitor labor complaints that NAFTA criticâ⬠s voice regarding unfair labor practices. The NAO can recommend ââ¬Å"ministerial consultationsâ⬠as well as imposed heavy sanctions against Mexico. Unfortunately, the side agreements proved useless. The NOA cannot force Maquiladoras to allow unions-the most they can do is recommend ââ¬Å"ministerial consultations.â⬠Sexual harassment and discrimination continues as well. The NAFTA has also created side agreements covering the environment. One of them is the North American Development Bank (NAD Bank). Its purpose was to finance wastewater treatment projects along the border in the poorer communities. However, the most important criteria that needed to be met in order to receive funds were meeting certain market considerations. With this program NAFTA ââ¬Å"encouragedâ⬠growth without regard for the environment through its practice of placing market consideration above environmental protection. Another is the Commission for Economic Cooperation (CEC). The CEC was established to investigate governmental non-enforcement of environmental laws. Unfortunately it has no power to enforce ,they can only investigate-and they canâ⬠t even do that until Mexico collects the data on the pollution for them. Possible Strategy for the Maquiladora Industry As long as the Mexican currency is weaker than the US dollar I donâ⬠t think that the changes are going to dramatically effect the flow of US companies to the south. However, the Maquiladora industry cannot count on this for continued growth. By the year 2001 the Maquiladora industry as we know it now will have significantly changed when the phasing out is complete. Maquiladoras will no longer be ââ¬Å"tax breakâ⬠establishments; they will be just like other foreign investments. In order for them to fully compete in the near future they must become more efficient and leaner. The impact of globalization is forcing manufacturers to produce more rapidly and cheaply than ever before and to continuously improve. Because there will be no differentiation between the non-Maquiladora and Maquiladora industries I feel the inefficient producers will be wiped out. Therefor, Maquiladora employees will need better training, education, incentives as well improved working conditions and higher wages. Operations will also have to be streamlined in order to reap the benefits of economies of scale and scope. In addition, Mexicans as well as US citizens will start to demand more accountability from the Mexican government and the Maquiladora industry. They need to be more responsible for their actions. What will the U.S. corporations do when human rights activists and environmentalists start lobbying and protesting on their US sites? Do they want to risk losing their shareholders to this type of negative attention?
Tuesday, January 7, 2020
The Great Gatsby Displaying the Corruption of the American...
The Great Gatsby: The Corruption of the American Dream In the 1920ââ¬â¢s many people left their countries to come to America seeking for the American dream. The American Dream meant being successful and happy. Many people started to learn that they couldnââ¬â¢t find that happiness without the money. In Fitzgeraldââ¬â¢s novel, The Great Gatsby, the characters based their lives off of wealth and materialism, forgetting what the real idea of the American dream was. Throughout the story, Daisy, Gatsby and Myrtle illustrated disillusionment of the American dream. To start off, Daisy illustrated disillusionment of the American dream throughout the story. For example, Daisy was born into a rich family, married a rich man, was reunited with her lostâ⬠¦show more contentâ⬠¦Since Gatsby was poor before, he wanted to show Daisy that now he was rich. Another reason how Gatsby showed disillusionment of the American dream was bootlegging and being involved in other shady activities . He did this in order to get his money. The American dream meant earning ones money, not being involved in crime. He lied to his friends saying he went to Oxford College and was very well educated. Even though Gatsby did have a lot of money and lavish things, he never was completely content without Daisy. Lastly, Myrtle illustrated disillusionment of the American dream by switching roles whenever she would go from the Valley of Ashes to her and Tomââ¬â¢s condo in New York. For example, when she was on her way to the condo with Tom, she made him purchase her a puppy, ââ¬Å"Mrs. Wilson gathered up her dog and her other purchases and walked haughtily inâ⬠(Fitzgerald 28). Myrtle acted stuck up as if she owned the place even though she was really poor. She was trying to be someone sheââ¬â¢s not. She thought that being surrounded by such a lavish lifestyle would grant her happiness. Another reason how Myrtle demonstrated disillusionment of the American dream was her relation ship with George. She and George came across seas seeking the American dream. They came to American with great intentions and opened their own garage on their way to be successful, but unfortunately that didnââ¬â¢t work out for them. Their relationship started to crumble once Myrtle started having an affairShow MoreRelatedBroken Dreams and Fallen Themes: the Corruption of the American Dream in the Great Gatsby1477 Words à |à 6 PagesBroken Dreams and Fallen Themes In The Great Gatsby, Fitzgerald employs the use of characters, themes, and symbolism to convey the idea of the American Dream and its corruption through the aspects of wealth, family, and status. In regards to wealth and success, Fitzgerald makes clear the growing corruption of the American Dream by using Gatsby himself as a symbol for the corrupted dream throughout the text. In addition, when portraying the family the characters in Great Gatsby are used to exposeRead More Corruption of the American Dream in the Great Gatsby by F. 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Sunday, December 29, 2019
Nike Crm - 971 Words
Evaluation of Nikeââ¬â¢s CRM programme Nikeââ¬â¢s Rationale for implementing CRM programme In nowadays business world, Customer Relationship Management (CRM) is an essential for a business strategy for every company. Our chosen company is Nike, one of the largest supplier of sportswear which include shoes and apparel. Implementation of CRM programme is a essential for every successful company. Customer Relationship Management is the core business strategy that integrates internal processes and functions and external networks, to create and deliver value to targeted customer at a profit. It is based on high quality customer-related data and enabled by information technology. (Buttle, 2009) The main reason for Nike to implement CRM programmeâ⬠¦show more contentâ⬠¦One of the CRM programme that implemented by Nike in order to build and maintain a relationship with their customer is the Nike Fuel enable their customer to record their progress with Nike+devices that are specially designed to enable customers get info rmation about the latest sports trend, get insights and, to communicate with Nike. Nike site also enable their customer to use the search function to search for information about the Nikeââ¬â¢s latest. The answer is provided by the use of intelligent automate response technology. There are also several sections to provide customers with answers of Frequently Asked Question (FAQ). Through the implementation of this CRM programme, Nike is able to have an open communication line with the customers and have a better understanding of their customers. Another CRM programme implemented my Nike is Nike+Connect apps, it is a free application developed by Nike that uploads customer Nike+ data from their Nike+ devices such as Nike+ FuelBand, Nike+ Sportwatch to their nikeplus.com account. It enables customer to access the pleasure of sharing their sports experiences with their friends and the community any where anytime with their personal mobile devices. Nike also implemented Nike+ running app that enable customer to share their experience on social media such as Facebook, twitter. Last but not least, the main CRM programmeShow MoreRelatedCrm in Nike Adidas945 Words à |à 4 Pages4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that managementRead MoreNike Erp1185 Words à |à 5 PagesNike Case Study Nike roots trace themselves back to the 1950s with University of Oregon field coach Bill Bowerman. Bowerman was always trying to find a competitive advantage for his track runners and had the idea of a lighter show. He would late team up with recent graduate Phil Knight and create the first Nike shoe, ââ¬Å"the Swooshâ⬠, which debuted in 1972. Through the years, Nike would continue to create innovative sports apparel, expand into new markets, and challenge the way people look at athleticsRead MoreSWOT Analysis - Multinational Companies2442 Words à |à 10 Pagesrivals Hewlett-Packard). The Dell brand is one of the best known and renowned computer brands in the World. * Dell cuts out the retailer and supplies directly to the customers. It uses information technology, and Customer Relationship Management (CRM) approaches to capture data on its loyal consumers. So a customer selects a generic PC model, and then adds items and upgrades until the PC is kitted out to the customers own specification. Components are made by suppliers, never by Dell. PCs areRead MoreHow Mobile Application Service Quality Affected Customer Relationship Management1586 Words à |à 7 PagesChapter 6. Conclusion, Limitations, and Future Research 6.1 Conclusion This research investigated how mobile application service quality affected customer relationship management, pitching to Nike+ application in Taiwan as the research target. The background indicates that nowadays, online service plays one of the key roles of customer relationship management. With the implement of mobile device, organizations are more able to develop intimate relationship with their customers in order to enhanceRead MoreSupply Chain Management1653 Words à |à 7 Pages| | | a. Availability | | | d. Accuracy | 1.5 points Question 3 1. ------------------------------------------------- Customer relationship management (CRM) activities: ------------------------------------------------- Answer | | c. Are those activities related to the implementation of a software package (CRM) aiming to manage sales to prospective customers only | | | a. Are planning and control activities that link a firm with its downstream customers | | | d. All ofRead MoreApple Inc. : An American Multinational Technology Company1213 Words à |à 5 PagesBeing aware of consumer wants and needs will increase an organizations success in their competitive market. CRM Systems Apple Inc. uses CRM systems to support Sales Force Automation by forecasting their sales, order management, and product knowledge. Apple Inc. thrives to have associates who are helpful in any process the customer is in and contain a diverse knowledge of all their products. CRM system, customer service and support, is the helpfulness of Apple associates after the purchase is made. TheRead MoreNike Case Study Questions882 Words à |à 4 Pages Nike Case Study Questions 1. Evaluate Nike by using the competitive forces and value chain models. Nike is one of the strongest sports brands, even though it is faced with competitors in the lines of clothing and shoe manufacturing. Nike constantly releases new products, and that keeps competitors from catching up to them. I can vouch for the quality of Nike, because I have had a pair of their shoes last me for over four years without any significant wear. Granted, the soles are worn to the pointRead MoreNike s Supply Chain Project2635 Words à |à 11 PagesIntroduction Nike background Nike supplychain Nike supply chain project An erp solution gone bad Playing blame game what went wrong Nike rebound Lessons learned Conclusion References Abstract: The case provides a complete account of the failing of Supply and Demand Planning software program implementation at Nike , a leading Footwear and Apparel company . The case follows the background of supply chain and ERP software execution at Nike and exposesRead MoreNike Debate1223 Words à |à 5 PagesCase:à Nike:à The Sweatshop Debate 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Yes, Nike is not only responsible but also accountable for the working conditions of foreign countries that it does not own. Nike should realize that it is a Global Organization and working globally does not only mean that taking advantage of low cost destination but also taking responsibility of the contractors/employeesRead MoreScm And Erp Software Implementation At Nike2828 Words à |à 12 Pages SCM and ERP Software Implementation at Nike: From Failure to Success ãâ¬â¬Ã£â¬â¬Name: Praveen kumar reddy pandem ãâ¬â¬Ã£â¬â¬Rule no:10000126104 ãâ¬â¬Ã£â¬â¬ Table of contents Abstract Introduction Nike background Nike supply chain Nike supply chain project An ERP solution gone bad Playing blame game what went wrong Nike rebound Lessons learned Conclusion References Abstract: The case provides a complete account of the failing
Saturday, December 21, 2019
As Good As It Gets An Examination Of The Mechanism And...
As Good As It Gets?: An Examination Of The Mechanism And Mode Of Treatment Of Obsessive-Compulsive Disorder Obsessive-compulsive disorder, often referred to as simply OCD, is a mental illness in which an individual experiences endless cycles of repeated thoughts and rituals, known as obsessions and compulsions, which she feels she cannot control (1). Although many people possess habits and routines that help them organize their every day schedules, people with OCD form patterns of behavior that are extremely time-consuming and interfere with their daily lives. Once believed to be a rare and incurable disease which people kept hidden for fear of embarrassment (2), OCD is now recognized as being far more common than previouslyâ⬠¦show more contentâ⬠¦The second major component of OCD are compulsions, or voluntary, irresistible actions that are apparently stereotyped or ritualistic (4). Approximately 80% of all OCD sufferers experience compulsions along with obsessions (4), while only 20% experience one of the two. A person with OCD may be driven to perform the compulsive act in order t o produce or prevent another situation from happening. In most cases, the compulsive person is aware that the act is meaningless or unreasonable, however, avoiding the urge to perform the act often leads to unsurpassable amounts of stress and anxiety (4). Only when the act is carried out is the persons anxiety once again relieved. Examples of compulsions include: hand washing or wearing gloves, ordering and arranging items in specific ways, and checking rituals involving locks and appliances (2). Strong evidence suggests that OCD has both psychological and biological components (3). In the past, the causes of OCD have strictly been attributed to external factors such as family problems or learned behaviors (such as an emphasis on cleanliness). However, when OCD-like behavior was observed in other animal species including dogs, horses, and birds, attention was redirected to finding a neurobiological cause for the disorder asShow MoreRelatedOcd - Symptoms, Causes, Treatment131367 Words à |à 526 Pagesfor OCD / David A. Clark. p. cm. Includes bibliographical references and index. ISBN-10: 1-57230-963-6 ISBN-13: 978-1-57230-963-0 (hardcover: alk. paper) ISBN-10: 1-59385-375-0 ISBN-13: 978-1-59385-375-4 (paperback) 1. Cognitive therapy. 2. Obsessiveââ¬âcompulsive disorder. I. Title. RC489.C63C57 2004 616.85â⬠²2270651ââ¬âdc22 2003020283 To my parents, Albert and Ardith, for their support and encouragement About the Author About the Author David A. Clark, PhD, is a professor in the DepartmentRead MoreCounselling Psychology (Description and Evaluation of the Psychoanalytic Theories of Counselling and Techniques Using the)4628 Words à |à 19 Pages During the history of psychology and counselling a wide range of attitudes and approaches have been developed in order to provide individuals with the ability to explore his or her inner world through varied strategies and modes of interaction. The aim was to increase the level of awareness as well as the level of motivation and changes (Sarnoff, 1960). According to Stefflre Burks (1979), Counselling doesnââ¬â¢t just occur between two people, ââ¬Å"it denotes a professionalRead MorePharmaceutical Industry Ethical Practices13569 Words à |à 55 Pagesthis sector which were unable to meet the local demand. Hence most of the medicines were imported to cater to the demand of Pakistani people. Facing its ups and downs throughout the time span from 1947-2010, Pharmaceutical industry has managed to get to its unique position and importance in the GDP of Pakistan. Figure on the left shows the statistics related to the pharmaceutical industry of Pakistan during 1956-66 and during 1999-2000. Numerical values shown in the chart depicts that the sectorRead MoreMergers Acquisitions in Pharma Industry21425 Words à |à 86 Pages2.2.3 New Product Launches underlie market growth 2.2.5 Key Opportunities 2.2.6 FDI in Indian pharma 2.2.7 Strategy and Trends 2.2.8 Research and Development 2.2.9 SWOT Analysis 2.2.10 Mergers and Acquisitions in Pharma 2.2.11 Good Opportunities for ââ¬Ëbig pharmaââ¬â¢ References Chapter Three-Merger between Glaxo Wellcome Smithkline Beecham 3.1 Introduction 3.2 Merger rationale 3.2.1 Rapid advances in Science and Technology 3.2.2 The growing importance of marketing
Friday, December 13, 2019
A Game of Thrones Chapter One Free Essays
string(68) " The hooves of their horses kicked up showers of snow as they went\." Bran The morning had dawned clear and cold, with a crispness that hinted at the end of summer. They set forth at daybreak to see a man beheaded, twenty in all, and Bran rode among them, nervous with excitement. This was the first time he had been deemed old enough to go with his lord father and his brothers to see the kingââ¬â¢s justice done. We will write a custom essay sample on A Game of Thrones Chapter One or any similar topic only for you Order Now It was the ninth year of summer, and the seventh of Branââ¬â¢s life. The man had been taken outside a small holdfast in the hills. Robb thought he was a wildling, his sword sworn to Mance Rayder, the King-beyond-the-Wall. It made Branââ¬â¢s skin prickle to think of it. He remembered the hearth tales Old Nan told them. The wildlings were cruel men, she said, slavers and slayers and thieves. They consorted with giants and ghouls, stole girl children in the dead of night, and drank blood from polished horns. And their women lay with the Others in the Long Night to sire terrible half-human children. But the man they found bound hand and foot to the holdfast wall awaiting the kingââ¬â¢s justice was old and scrawny, not much taller than Robb. He had lost both ears and a finger to frostbite, and he dressed all in black, the same as a brother of the Nightââ¬â¢s Watch, except that his furs were ragged and greasy. The breath of man and horse mingled, steaming, in the cold morning air as his lord father had the man cut down from the wall and dragged before them. Robb and Jon sat tall and still on their horses, with Bran between them on his pony, trying to seem older than seven, trying to pretend that heââ¬â¢d seen all this before. A faint wind blew through the holdfast gate. Over their heads flapped the banner of the Starks of Winterfell: a grey direwolf racing across an ice-white field. Branââ¬â¢s father sat solemnly on his horse, long brown hair stirring in the wind. His closely trimmed beard was shot with white, making him look older than his thirty-five years. He had a grim cast to his grey eyes this day, and he seemed not at all the man who would sit before the fire in the evening and talk softly of the age of heroes and the children of the forest. He had taken off Fatherââ¬â¢s face, Bran thought, and donned the face of Lord Stark of Winterfell. There were questions asked and answers given there in the chill of morning, but afterward Bran could not recall much of what had been said. Finally his lord father gave a command, and two of his guardsmen dragged the ragged man to the ironwood stump in the center of the square. They forced his head down onto the hard black wood. Lord Eddard Stark dismounted and his ward Theon Greyjoy brought forth the sword. ââ¬Å"Ice,â⬠that sword was called. It was as wide across as a manââ¬â¢s hand, and taller even than Robb. The blade was Valyrian steel, spell-forged and dark as smoke. Nothing held an edge like Valyrian steel. His father peeled off his gloves and handed them to Jory Cassel, the captain of his household guard. He took hold of Ice with both hands and said, ââ¬Å"In the name of Robert of the House Baratheon, the First of his Name, King of the Andals and the Rhoynar and the First Men, Lord of the Seven Kingdoms and Protector of the Realm, by the word of Eddard of the House Stark, Lord of Winterfell and Warden of the North, I do sentence you to die.â⬠He lifted the greatsword high above his head. Branââ¬â¢s bastard brother Jon Snow moved closer. ââ¬Å"Keep the pony well in hand,â⬠he whispered. ââ¬Å"And donââ¬â¢t look away. Father will know if you do.â⬠Bran kept his pony well in hand, and did not look away. His father took off the manââ¬â¢s head with a single sure stroke. Blood sprayed out across the snow, as red as surnmerwine. One of the horses reared and had to be restrained to keep from bolting. Bran could not take his eyes off the blood. The snows around the stump drank it eagerly, reddening as he watched. The head bounced off a thick root and rolled. It came up near Greyjoyââ¬â¢s feet. Theon was a lean, dark youth of nineteen who found everything amusing. He laughed, put his boot on the head, and kicked it away. ââ¬Å"Ass,â⬠Jon muttered, low enough so Greyjoy did not hear. He put a hand on Branââ¬â¢s shoulder, and Bran looked over at his bastard brother. ââ¬Å"You did well,â⬠Jon told him solemnly. Jon was fourteen, an old hand at justice. It seemed colder on the long ride back to Winterfell, though the wind had died by then and the sun was higher in the sky. Bran rode with his brothers, well ahead of the main party, his pony struggling hard to keep up with their horses. ââ¬Å"The deserter died bravely,â⬠Robb said. He was big and broad and growing every day, with his motherââ¬â¢s coloring, the fair skin, red-brown hair, and blue eyes of the Tullys of Riverrun. ââ¬Å"He had courage, at the least.â⬠ââ¬Å"No,â⬠Jon Snow said quietly. ââ¬Å"It was not courage. This one was dead of fear. You could see it in his eyes, Stark.â⬠Jonââ¬â¢s eyes were a grey so dark they seemed almost black, but there was little they did not see. He was of an age with Robb, but they did not look alike. Jon was slender where Robb was muscular, dark where Robb was fair, graceful and quick where his half brother was strong and fast. Robb was not impressed. ââ¬Å"The Others take his eyes,â⬠he swore. ââ¬Å"He died well. Race you to the bridge?â⬠ââ¬Å"Done,â⬠Jon said, kicking his horse forward. Robb cursed and followed, and they galloped off down the trail, Robb laughing and hooting, Jon silent and intent. The hooves of their horses kicked up showers of snow as they went. You read "A Game of Thrones Chapter One" in category "Essay examples" Bran did not try to follow. His pony could not keep up. He had seen the ragged manââ¬â¢s eyes, and he was thinking of them now. After a while, the sound of Robbââ¬â¢s laughter receded, and the woods grew silent again. So deep in thought was he that he never heard the rest of the party until his father moved up to ride beside him. ââ¬Å"Are you well, Bran?â⬠he asked, not unkindly. ââ¬Å"Yes, Father,â⬠Bran told him. He looked up. Wrapped in his furs and leathers, mounted on his great warhorse, his lord father loomed over him like a giant. ââ¬Å"Robb says the man died bravely, but Jon says he was afraid.â⬠ââ¬Å"What do you think?â⬠his father asked. Bran thought about it. ââ¬Å"Can a man still be brave if heââ¬â¢s afraid?â⬠ââ¬Å"That is the only time a man can be brave,â⬠his father told him. ââ¬Å"Do you understand why I did it?â⬠ââ¬Å"He was a wildling,â⬠Bran said. ââ¬Å"They carry off women and sell them to the Others.â⬠His lord father smiled. ââ¬Å"Old Nan has been telling you stories again. In truth, the man was an oathbreaker, a deserter from the Nightââ¬â¢s Watch. No man is more dangerous. The deserter knows his life is forfeit if he is taken, so he will not flinch from any crime, no matter how vile. But you mistake me. The question was not why the man had to die, but why I must do it.â⬠Bran had no answer for that. ââ¬Å"King Robert has a headsman,â⬠he said, uncertainly. ââ¬Å"He does,â⬠his father admitted. ââ¬Å"As did the Targaryen kings before him. Yet our way is the older way. The blood of the First Men still flows in the veins of the Starks, and we hold to the belief that the man who passes the sentence should swing the sword. If you would take a manââ¬â¢s life, you owe it to him to look into his eyes and hear his final words. And if you cannot bear to do that, then perhaps the man does not deserve to die. ââ¬Å"One day, Bran, you will be Robbââ¬â¢s bannerman, holding a keep of your own for your brother and your king, and justice will fall to you. When that day comes, you must take no pleasure in the task, but neither must you look away. A ruler who hides behind paid executioners soon forgets what death is.â⬠That was when Jon reappeared on the crest of the hill before them. He waved and shouted down at them. ââ¬Å"Father, Bran, come quickly, see what Robb has found!â⬠Then he was gone again. Jory rode up beside them. ââ¬Å"Trouble, my lord?â⬠ââ¬Å"Beyond a doubt,â⬠his lord father said. ââ¬Å"Come, let us see what mischief my sons have rooted out now.â⬠He sent his horse into a trot. Jory and Bran and the rest came after. They found Robb on the riverbank north of the bridge, with Jon still mounted beside him. The late summer snows had been heavy this moonturn. Robb stood knee-deep in white, his hood pulled back so the sun shone in his hair. He was cradling something in his arm, while the boys talked in hushed, excited voices. The riders picked their way carefully through the drifts, groping for solid footing on the hidden, uneven ground. Jory Cassel and Theon Greyjoy were the first to reach the boys. Greyjoy was laughing and joking as he rode. Bran heard the breath go out of him. ââ¬Å"Gods!â⬠he exclaimed, struggling to keep control of his horse as he reached for his sword. Joryââ¬â¢s sword was already out. ââ¬Å"Robb, get away from it!â⬠he called as his horse reared under him. Robb grinned and looked up from the bundle in his arms. ââ¬Å"She canââ¬â¢t hurt you,â⬠he said. ââ¬Å"Sheââ¬â¢s dead, Jory.â⬠Bran was afire with curiosity by then. He would have spurred the pony faster, but his father made them dismount beside the bridge and approach on foot. Bran jumped off and ran. By then Jon, Jory, and Theon Greyjoy had all dismounted as well. ââ¬Å"What in the seven hells is it?â⬠Greyjoy was saying. ââ¬Å"A wolf,â⬠Robb told him. ââ¬Å"A freak,â⬠Greyjoy said. ââ¬Å"Look at the size of it.â⬠Branââ¬â¢s heart was thumping in his chest as he pushed through a waist-high drift to his brothersââ¬â¢ side. Half-buried in bloodstained snow, a huge dark shape slumped in death. Ice had formed in its shaggy grey fur, and the faint smell of corruption clung to it like a womanââ¬â¢s perfume. Bran glimpsed blind eyes crawling with maggots, a wide mouth full of yellowed teeth. But it was the size of it that made him gasp. It was bigger than his pony, twice the size of the largest hound in his fatherââ¬â¢s kennel. ââ¬Å"Itââ¬â¢s no freak,â⬠Jon said calmly. ââ¬Å"Thatââ¬â¢s a direwolf. They grow larger than the other kind.â⬠Theon Greyjoy said, ââ¬Å"Thereââ¬â¢s not been a direwolf sighted south of the Wall in two hundred years.â⬠ââ¬Å"I see one now,â⬠Jon replied. Bran tore his eyes away from the monster. That was when he noticed the bundle in Robbââ¬â¢s arms. He gave a cry of delight and moved closer. The pup was a tiny ball of grey-black fur, its eyes still closed. It nuzzled blindly against Robbââ¬â¢s chest as he cradled it, searching for milk among his leathers, making a sad little whimpery sound. Bran reached out hesitantly. ââ¬Å"Go on,â⬠Robb told him. ââ¬Å"You can touch him.â⬠Bran gave the pup a quick nervous stroke, then turned as Jon said, ââ¬Å"Here you go.â⬠His half brother put a second pup into his arms. ââ¬Å"There are five of them.â⬠Bran sat down in the snow and hugged the wolf pup to his face. Its fur was soft and warm against his cheek. ââ¬Å"Direwolves loose in the realm, after so many years,â⬠muttered Hullen, the master of horse. ââ¬Å"I like it not.â⬠ââ¬Å"It is a sign,â⬠Jory said. Father frowned. ââ¬Å"This is only a dead animal, Jory,â⬠he said. Yet he seemed troubled. Snow crunched under his boots as he moved around the body. ââ¬Å"Do we know what killed her?â⬠ââ¬Å"Thereââ¬â¢s something in the throat,â⬠Robb told him, proud to have found the answer before his father even asked. ââ¬Å"There, just under the jaw.â⬠His father knelt and groped under the beastââ¬â¢s head with his hand. He gave a yank and held it up for all to see. A foot of shattered antler, tines snapped off, all wet with blood. A sudden silence descended over the party. The men looked at the antler uneasily, and no one dared to speak. Even Bran could sense their fear, though he did not understand. His father tossed the antler to the side and cleansed his hands in the snow. ââ¬Å"Iââ¬â¢m surprised she lived long enough to whelp,â⬠he said. His voice broke the spell. ââ¬Å"Maybe she didnââ¬â¢t,â⬠Jory said. ââ¬Å"Iââ¬â¢ve heard tales . . . maybe the bitch was already dead when the pups came.â⬠ââ¬Å"Born with the dead,â⬠another man put in. ââ¬Å"Worse luck.â⬠ââ¬Å"No matter,â⬠said Hullen. ââ¬Å"They be dead soon enough too.â⬠Bran gave a wordless cry of dismay. ââ¬Å"The sooner the better,â⬠Theon Greyjoy agreed. He drew his sword. ââ¬Å"Give the beast here, Bran.â⬠The little thing squirmed against him, as if it heard and understood. ââ¬Å"No!â⬠Bran cried out fiercely. ââ¬Å"Itââ¬â¢s mine.â⬠ââ¬Å"Put away your sword, Greyjoy,â⬠Robb said. For a moment he sounded as commanding as their father, like the lord he would someday be. ââ¬Å"We will keep these pups.â⬠ââ¬Å"You cannot do that, boy,â⬠said Harwin, who was Hullenââ¬â¢s son. ââ¬Å"It be a mercy to kill them,â⬠Hullen said. Bran looked to his lord father for rescue, but got only a frown, a furrowed brow. ââ¬Å"Hullen speaks truly, son. Better a swift death than a hard one from cold and starvation.â⬠ââ¬Å"No!â⬠He could feel tears welling in his eyes, and he looked away. He did not want to cry in front of his father. Robb resisted stubbornly. ââ¬Å"Ser Rodrikââ¬â¢s red bitch whelped again last week,â⬠he said. ââ¬Å"It was a small litter, only two live pups. Sheââ¬â¢ll have milk enough.â⬠ââ¬Å"Sheââ¬â¢ll rip them apart when they try to nurse.â⬠ââ¬Å"Lord Stark,â⬠Jon said. It was strange to hear him call Father that, so formal. Bran looked at him with desperate hope. ââ¬Å"There are five pups,â⬠he told Father. ââ¬Å"Three male, two female.â⬠ââ¬Å"What of it, Jon?â⬠ââ¬Å"You have five trueborn children,â⬠Jon said. ââ¬Å"Three sons, two daughters. The direwolf is the sigil of your House. Your children were meant to have these pups, my lord.â⬠Bran saw his fatherââ¬â¢s face change, saw the other men exchange glances. He loved Jon with all his heart at that moment. Even at seven, Bran understood what his brother had done. The count had come right only because Jon had omitted himself. He had included the girls, included even Rickon, the baby, but not the bastard who bore the surname Snow, the name that custom decreed be given to all those in the north unlucky enough to be born with no name of their own. Their father understood as well. ââ¬Å"You want no pup for yourself, Jon?â⬠he asked softly. ââ¬Å"The direwolf graces the banners of House Stark,â⬠Jon pointed out. ââ¬Å"I am no Stark, Father.â⬠Their lord father regarded Jon thoughtfully. Robb rushed into the silence he left. ââ¬Å"I will nurse him myself, Father,â⬠he promised. ââ¬Å"I will soak a towel with warm milk, and give him suck from that.â⬠ââ¬Å"Me too!â⬠Bran echoed. The lord weighed his sons long and carefully with his eyes. ââ¬Å"Easy to say, and harder to do. I will not have you wasting the servantsââ¬â¢ time with this. If you want these pups, you will feed them yourselves. Is that understood?â⬠Bran nodded eagerly. The pup squirmed in his grasp, licked at his face with a warm tongue. ââ¬Å"You must train them as well,â⬠their father said. ââ¬Å"You must train them. The kennelmaster will have nothing to do with these monsters, I promise you that. And the gods help you if you neglect them, or brutalize them, or train them badly. These are not dogs to beg for treats and slink off at a kick. A direwolf will rip a manââ¬â¢s arm off his shoulder as easily as a dog will kill a rat. Are you sure you want this?â⬠ââ¬Å"Yes, Father,â⬠Bran said. ââ¬Å"Yes,â⬠Robb agreed. ââ¬Å"The pups may die anyway, despite all you do.â⬠ââ¬Å"They wonââ¬â¢t die,â⬠Robb said. ââ¬Å"We wonââ¬â¢t let them die.â⬠ââ¬Å"Keep them, then. Jory, Desmond, gather up the other pups. Itââ¬â¢s time we were back to Winterfell.â⬠It was not until they were mounted and on their way that Bran allowed himself to taste the sweet air of victory. By then, his pup was snuggled inside his leathers, warm against him, safe for the long ride home. Bran was wondering what to name him. Halfway across the bridge, Jon pulled up suddenly. ââ¬Å"What is it, Jon?â⬠their lord father asked. ââ¬Å"Canââ¬â¢t you hear it?â⬠Bran could hear the wind in the trees, the clatter of their hooves on the ironwood planks, the whimpering of his hungry pup, but Jon was listening to something else. ââ¬Å"There,â⬠Jon said. He swung his horse around and galloped back across the bridge. They watched him dismount where the direwolf lay dead in the snow, watched him kneel. A moment later he was riding back to them, smiling. ââ¬Å"He must have crawled away from the others,â⬠Jon said. ââ¬Å"Or been driven away,â⬠their father said, looking at the sixth pup. His fur was white, where the rest of the litter was grey. His eyes were as red as the blood of the ragged man who had died that morning. Bran thought it curious that this pup alone would have opened his eyes while the others were still blind. ââ¬Å"An albino,â⬠Theon Greyjoy said with wry amusement. ââ¬Å"This one will die even faster than the others.â⬠Jon Snow gave his fatherââ¬â¢s ward a long, chilling look. ââ¬Å"I think not, Greyjoy,â⬠he said. ââ¬Å"This one belongs to me.â⬠How to cite A Game of Thrones Chapter One, Essay examples
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